Customer Relationship Management

CRM refers to Customer Relationship Management, which are the tools and systems used for performing optimal customer satisfaction and relationships.

While you’re able to do this without tools and software (like older times), it will be difficult and a tedious task! That’s why there are platforms that offer free or premium services to make the job easier.

CRM platforms have been developed to provide you with a simple, safe and organized environment in which to keep all that data – the people, the situations, the numbers, the ups and downs of the relationship, the little do’s and don’ts.

All combined to give sales teams across the globe the valuable insights that can determine whether or not a business relationship goes forward and to provide the customer with the kind of positive experience that creates (the often elusive) customer loyalty.

The purpose of Customer Relationship Management (CRM) :

is to keep in constant communication with your customers so that you are able to:

  • track what they are spending
  • know some of their personal information (such as their birthday, the company they work for and their job role)
  • understand their purchase history
  • It helps you to not only keep on top of that your customers are buying from you but also helps you to forecast what their future purchase decisions will be.

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